Known in the industry by his first name, Ismael is best known for his work for leading consumer brands as McDonald’s, Volkswagen, Ford, Hyundai and Heineken “The Invention” for which extensive post-production processes were used in order to recreate an authentic vision of Paris in 1889.

After being a creative for 10 years at Lowe Agency, Ismael successfully switched to directing, what really makes his heart beat.

Already as an art director he had a strong tone of Art and Style together with a Photographic eye. With a huge pile of positive energy and a very direct “Amsterdamish” way of working straight out of the heart, it makes him a joy to work with both crew and Clients.

His perfect sense of casting creates great human and heart-touching commercials. Storytelling, humor and styling are of big importance to him, all of them always with a very photographic look making possible to realize breathtaking looking comedy.

He completely dives into each project with the same great enthusiasm…giving all he has, which makes him rare.

Ismael won several awards including Cannes Lions and Epica Awards

for Albert Heijn and Plus, not mentioning several prices and awards in Netherland.


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