Growing up in Genoa has been very important for his directing career.
It’s such an inspiring place, with a great history and amazing architecture. He spent lots of time with young artists, DJ’s and above all skaters and BMX-ers. He literally grew up in a perfect freestyle environment and the architecture of the city was perfect for it. After a few years of freestyle riding he was looking for sponsors and decided to make a video in order to impress them with his performance.
Two years later he turned a professional freestyle mountain bike-rider, riding all over the globe for the canadian team Kona Klump. He continued to film his friends and his own performances with a glorious Canon XM1 camera.
Shooting and editing was his secondary passion. After a while (and a couple of bad crashes) he realized that actually was much better behind the camera than in front of it!
In 2007 Alberto left his riding career to put his whole focus on filmmaking. At that time the show Jackass on MTV was very popular and he thought that if they could make a show with amateur equipment he could do the same.
Alberto started shooting videos for action sports brands such as Nike, Red Bull, Eastpak and other technical brands. Being an action-sport-lover allowed him to start shooting cars and motorcycles, as a natural transition after shooting freestyle riders and sport.
Alberto loves to capture action, movement, in every form. His professional sports background has been a very important factor in developing an unique filming style. He always looks for innovative solutions to shoot scenes in different ways, in most of the cases holding the camera on his own.
He’s currently based in Los Angeles.
Alberto works worldwide with some of the major agencies, such as Leo Burnett, BBDO, JWT, Dentsu, Hakuhodo, McCann and Armando Testa, making commercials for their clients including: Toyota, Honda, Mitsubishi, Ducati, Chevrolet, Visa, Jeep, Skoda, Giorgio Armani, Nike, Red Bull, Kawasaki, Nestlè, Fiat, Alfa Romeo, and many others.